Marketing Pilgrim
Study: 83% Of ALL Holiday Shoppers Influenced By Reviews
MARKETING PILGRIM — ChannelAdvisors’ 2010 Consumer Shopping Habits Survey is out just in time for the holiday season. The free report provides valuable insights for anyone in the ecommerce, B2C space. So, what jumped out at me? Well, it wasn’t so much that 59% of those surveyed start their gift search at a search engine –- with 28% heading straight to a marketplace such as eBay or Amazon –- but what did intrigue me were the starts on just how inconsequential brand recognition is...
Consumers Say Family Recommendations Are Not Enough
MARKETING PILGRIM — A new survey by Cone says that four-out-of-five consumers will go online for a recommendation when they’re interested in buying something–even after it’s been recommended to them by a friend or family member. Looks like blood isn’t thicker than water these days. Not when it comes to parting with hard earned cash. And it doesn’t have to be a lot of cash, either. The survey found that cost wasn’t a big factor in the decision to verify product claims. 82% said they would do research online before buying a car, but 72% said they’d check the reviews on movies and restaurants before heading out...
Online Reputation Monitoring: The Fastest Growing Analytics Niche In 2010
MARKETING PILGRIM — The third annual Online Measurement and Strategy Report, has been published by Econsultancy and it’s full of great news for the online reputation monitoring industry! As someone that offers social media monitoring tools, this chart brings a little tear to my eye. That’s right, there’s been a 9% increase in the number of agencies using reputation/buzz/social media monitoring analytics since 2009 –- the greatest increase across ALL types of analytics! Next, we see exactly how companies are monitoring their reputation...
80% Of Online Influence Comes From 16% Of Users (But Facebook’s The Big Winner)
MARKETING PILGRIM — Social media is expanding the power of word of mouth marketing. But as always, WOM is hard to measure. Forrester is attempting to rectify that with their latest measure, Peer Influence Analysis. In keeping with traditional WOMM thought, Forrester says that Mass Influencers, who make up just 16 percent of all online Americans, are responsible for 80 percent of the brand impressions in online social settings. But the big winner is Facebook...
Study: 79% Of Twitter Accounts Are Not Actively Used
MARKETING PILGRIM — Lots of cool Twitter statistics coming out of Barracuda Networks new study (pdf). Where do I start? 21% of Twitter users are actually using the service–meaning that have at least 10 followers, follow at least 10 people, and have tweeted at least 10 times. 74% of Twitter users have less than 10 followers! However, that number is improving with a 30% increase in the number of users with 10+ followers (since June 2009)...
