The Fine Balance Between Automation And Personalization In Social Media

MEDIAPOST — Surely, in the course of your social media work, you've experienced a certain moment of frustration. It may have been with a client or with your very own company, and, in your head, it would have sounded something like this: "Why aren't we sharing all our YouTube videos on Facebook or on our website?" That frustration is caused by the awareness, either explicit or implicit, that content can and should be repurposed. Not only that, but when it is repurposed, the benefits are exponential. If you use Twitter, Facebook, YouTube, Flickr, and your website as distinct channels, you're relying on customers or potential customers visiting each one in turn -- and let's be real; you can't build a marketing strategy based on the prerequisite that strangers follow you around the Web...