Social Media Case Study From Valeria Maltoni Of SunGard

BUSINESS BLOGGING BLOG — In her BlogWell Atlanta case study presentation, "Building Social Media from Within," SunGard’s Director of Marketing Communications, Valeria Maltoni, explained how they built social media from within the walls of a conservative brand. Valeria’s presentation covers how she built internal trust and credibility by closely tracking her team’s efforts, how launching internal social media gave everyone a thirst to contribute, and how they’re finding success engaging in social media even though most of their customers aren’t online...

SunGard: Building Social Media from Within, by Valeria Maltoni; presented by GasPedal and the SMBC from GasPedal on Vimeo.