Social Marketing: Glue Guru Giveaways Target Online Influencers

TECHCRUNCH — Brand marketers trying to figure out how to tap into social influencers online might want to pay attention to an experiment going on at AdaptiveBlue’s GetGlue. Glue is a social browsing assistant that shows ratings and recommendations of movies, books, restaurants, stocks, and other things as you surf the Web (via a browser plug-in). Members who rate and comment the most in any given category are named Gurus. These are the most active, opinionated people on the service...