Mobile Ads Pointing To Social Sites Increasing

MEDIAPOST — The expansion of social media on mobile phones is no secret. In a June report, comScore identified social networking as the fastest-growing content category across both mobile browsers and applications. And then there are the 100 million people worldwide accessing Facebook on mobile devices. The latest piece of evidence in that vein is a 50% rise in mobile ad campaigns that send users to multiple social networking sites in the last six months, according to the May metrics report released today by mobile ad network Millennial Media...