Keep The FTC Away From Your Sponsored Tweets

IMEDIA CONNECTION — The FTC's guidelines for endorsements in social media went into effect on Dec. 1, 2009, and there has already been a handful of high-profile controversies surrounding the use of disclosure in tweets and posts. With questions swirling about what requires disclosure and what constitutes compensation, not to mention fears about fines or bad press, many brands are shying away from social media altogether. But let's take a deep breath. As an industry, social media is evolving, and we're all trying to find our footing in this new world. However, we shouldn't let fear of the unknown prevent us from taking advantage of the enormous opportunity before us...