How To Find A Social Media Influencer

Original Source: E-consultancy.com, Jul 20 2010
Author: Matt Owen

E-CONSULTANCY.COM — When you’re embarking on a social media campaign, one of the most important goals is finding influencers. If you can get respected and well known market voices behind, then you can give your campaign an invaluable leg-up. The only problem here of course, is that influencers themselves are elusive figures. How are you going to hunt them down, and do you even know where to start looking? In order to do so, we need to clearly define influence... Rule 1: It’s different from popularity...

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