How PR Pros Are Using Social Media For Real Results

MASHABLE — PR professionals use social media every single day to get the word out about clients, to communicate with customers and to respond to questions or problems. Twitter, Facebook, YouTube and other social sites have quickly become important tools in a PR professional’s overall toolkit. As one PR professional, Jeremy Pepper, told us: "There are so many uses -- conversational marketing, reaching influencers -- that PR is able to participate in conversations and answer questions, be a support system for clients and companies, as well as empowering customers and power users to be a de facto resource for your company, a champion for your products." We’re going to take a look at how PR professionals are using social media to achieve real results when dealing with business-to-business relationships, when representing companies that already have a well-known brand, and in politics. We’ll also look into some of the tools of the trade that PR pros are using to measure the success of their endeavors...