Five Brand Advocacy Myths

THREE MINDS ON DIGITAL MARKETING — Brand advocacy is a term that is thrown around a lot within the social media spectrum. Conversations usually center on finding brand advocates who will serve as a social media lightning rod and generate an avalanche of user-generated content from a community based on their actions. Marketers are just as likely to find these mythical advocates as they are to track down Big Foot riding a unicorn. Igniting a social media avalanche does benefit greatly by finding exceptional advocates; however, marketers can't simply rely on finding the right catalysts to spark success. Here are five myths brands need to free themselves from before they can deploy a successful brand advocacy program...