Facebook Moms Are Marketing-Savvy

EMARKETER — Marketers going after moms on social networks such as Facebook know by now that users rarely embrace ads in environments where they are focused on socializing with friends. Data from lucid marketing and Lisa Finn shows that most mom Facebook users feel neutral about ads on the social network, compared with about 36% who actively disliked them. Only a tiny percentage of respondents reported liking ads on Facebook...