Facebook Application Developers Increasingly Using 3rd Party Facebook Ad Managers

Original Source: The Social Times, Feb 4 2010

Author: Nick O'Neill

Tags:

Product/Service Implementation
Trends, Analysis & Opinion
Napster
Playdom
TBG
Ad Networks
Social Apps
Social Network Advertising
RSS
The Social Times

THE SOCIAL TIMES — One of the more popular ways for Facebook application developers to drive traffic to their applications is through the use of Facebook advertisements. With relatively low CPMs, it’s often more cost effective than traditional cost per install campaigns as the users are also targeted based on profile data. Today TBG, the company behind the ONE Media Manager, is announcing two new clients: Playdom and Napster...

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