Expect Rapid Evolution Of The Branded Support Community

Original Source: Web Strategy by Jeremiah Owyang, Jan 28 2010
Author: Jeremiah Owyang

WEB STRATEGY — For over a decade, with simple BBS systems to community platforms, support communities haven’t undergone much innovation. Often a silo and tucked away in a website, these communities are going to take center stage. With social technologies appearing on every webpage, and more existing systems starting to connect, expect to see interesting use cases evolve. Support focused communities will evolve to touch marketing, sales, channel partners, CRM systems, and even become a thriving platform in the next few years. Let’s explore the rapid changes coming together...

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Trends, Analysis & Opinion:Branding:Community Management:Crowdsourcing:Customer Support/Social CRM:Online Community:User Engagement:User Generated Content (UGC):