MEDIAPOST — Mobile social networking is gaining ground. As of January, 17.1% of U.S. mobile subscribers went to a social networking site or blog compared to 13.8% in October, according to new data from comScore MobiLens. The Web measurement firm last week reported Facebook and Twitter have both seen triple-digit traffic growth on the mobile Web in the last year, reaching U.S. audiences of 25.1 million and 4.7 million, respectively. (MySpace's mobile site dropped 7% to 11.4 million.) Highlighting broader growth, Facebook recently announced cracking 100 million active mobile users worldwide...

THE SOCIAL TIMES — Today, Offerpal released the results of a survey that targeted social gamers’ monetization activities.  Specifically, the report found that 29.7% of social gamers do not have the ability or means to pay for virtual currencies with cash, and 53.3% of consumers are willing to engage in alternative payments, like offers, to earn virtual currency. The report also found some other interesting statistics related to monetization behavior...

NEXT GEN MARKET RESEARCH — For those of you who missed the expert social media panel on marketing to women on Tuesday, I have updated yesterdays post with a link to the recording. Also today wanted to share a link to some gender specific factoids/statistics from one of Anderson Analytics recent social media studies as well as the 10 tips below which came out of the group discussion...

MARKETING PILGRIM — Lots of cool Twitter statistics coming out of Barracuda Networks new study (pdf). Where do I start? 21% of Twitter users are actually using the service–meaning that have at least 10 followers, follow at least 10 people, and have tweeted at least 10 times. 74% of Twitter users have less than 10 followers! However, that number is improving with a 30% increase in the number of users with 10+ followers (since June 2009)...

TECHCRUNCH — A new study by Comscore will be released on Wednesday that may give hope to social gaming startups trying to monetize users. 35% of the survey respondents said that they engage in "marketing actions" to earn virtual currency (such as watching a video, filling out a survey, etc.), and 53% said they be willing to consider marketing action for currency if given the choice. The study was conducted by Comscore, sponsored by Offerpal, and included responses from 799 Comscore panelists who play games on social networks at least once per month. 54% of panelists play games at least daily...