Analyzing Forrester’s Wave Report On Listening Platforms

VISINSIGHTS — I’ve been reading and participating in Forrester "Wave" reports for years and it’s always interesting to see how people react to the vendor technology evaluations in these reports. Sure, it’s always great to be selected as one of the companies to participate and we are certainly thrilled to continue to be ranked as one of the top providers in the industry, but for me the real value of the Wave Report goes far beyond which companies were named "Leaders" and "Strong Performers." The inside information and trend data collected and synthesized by the lead analyst, in this case the extremely knowledgeable Zach Hofer-Shall, is usually as valuable, if not more, than designated vendor bragging rights for the next 12 months...