Reference Center: Reports & Presentations

Useful reports and presentations, with valuable insights, are produced continuously by analysts, technology and social media company executives and a wide range of other industry participants and observers. We keep an eye on SlideShare, Scribd and other sites for the best of these and then organize them below by publication date.

Featured Reports & Presentations

10 Emerging Social Platforms And How Businesses Can Use Them (Sep-2010)
Altimeter Report: The 8 Success Criteria For Facebook Page Marketing (Jul-2010)
Eight Case Studies: How Retail Is Using Social Media (Jun-2010)
Keynote: Three Ways Business Must Scale With Social Technologies (Jun-2010)
Christine Morrison On Social Marketing At Turbotax (Jun-2010)
KFC: The Secret Recipe For Social Business Success (May-2010)
Social Media Monitoring In 10 Minutes A Day (Mar-2010)
It All Starts With Listening (Mar-2010)
Altimeter Report: The 18 Use Cases Of Social CRM, The New Rules Of Relationship Management (Mar-2010)
Two Thousand and Ten Digital Marketing Outlook (Jan-2010)

Browse All Reports & Presentations By Date

Visit Original Article » Mashable - Sep 9 2010:

10 Emerging Social Platforms And How Businesses Can Use Them

10 Lesser Known Social Platforms and How Businesses Can Use Them

View more presentations from Erica Swallow.

Visit Original Article » Advertising Age - Aug 31 2010:

Be Mobile Or Be Dust: Another 53 Reasons To Start Taking Mobile Seriously

ADVERTISING AGE — If you need another reason -- 53 reasons, actually -- to start taking mobile seriously, take a look at this report from Burson-Marsteller and Proof Integrated Communications (where I am managing director of emerging media) on the state of mobile. It has a title, but I like to call it "be mobile or be dust." Here are the key takeaways:...

Burson-Marsteller and Proof Integrated Communications report: The State of Mobile Communications

View more presentations from B.L. Ochman.

Visit Original Article » Smart Insights Blog - Jul 30 2010:

Social Media ROI – Is This The Measurement Framework We’ve Been Waiting For?

SMART INSIGHTS BLOG — Richard Pentin (of TMW) has done some sterling work by teaming up with the IAB Social Media Council to tackle the hottest digital marketing potato; measuring and benchmarking social media ROI. Well, more specifically measuring social media activity that in turn impacts ROI...

A framework for measuring social media activity

Visit Original Article » Web Strategy by Jeremiah Owyang - Jul 27 2010: