The iPhone now accounts for 50 percent of mobile Web traffic from smartphones in the U.S., according to an AdMob Mobile Metrics report released this morning. Over the past six months, the iPhone has taken share from Blackberry and Windows Mobile. In August 2008, the iPhone made up only 10 percent of mobile Web traffic from smartphones. During the same time, Blackberry’s share has gone from 32 percent to 21 percent (with the Curve and the Pearl coming in stronger than the Storm), while Windows Mobile has taken an even bigger hit, declining from 30 percent to 13 percent...

According to a major new global IBM study released today, media companies are falling behind in meeting the growing expectations of digital savvy consumers and the advertisers looking to reach them. Based on surveys of 2,800 consumers across six countries and extensive one-on-one interviews with advertising industry professionals around the globe, the study indicates a growing rift between advertisers and content owners, media distributors and agencies...

Galaxy Impact, a classic brick-break game and the first iPhone app created by Team iBokan, went on sale in iTunes App Store on Oct 27, 2008, free of charge. It had about 220,000 downloads in its first two weeks and was ranked as No 10 in “Top Free Apps” in the Game category and No 20 in “Top Free Apps” overall, before we started charging a $.99 fee for purchases on Nov 9th 2008. Here are the details...

Hunched over a small conference table, MySpace CEO Chris DeWolfe is in full spin mode. MySpace, which DeWolfe co-founded before selling it to News Corp., has been getting a lot of bad press of late. Key executives are fleeing, the social network's chief rival, Facebook, is signing up millions more new users while MySpace is essentially flat, and rumors are flying that Google next year will pull out of -- or dramatically cut -- an advertising pact that provides nearly 40% of MySpace's revenues. That's why DeWolfe, a resolutely earnest chap even in his trademark pointy-toed boots, is eager to talk about the new services being readied to help pump up MySpace's revenues...

The millions of people who use their cellphones daily to play games, download applications and browse the Web may not realize that they have an unseen companion: advertisers that can track their interests, their habits and even their location. Smartphones, like the iPhone and BlackBerry Curve, are the latest and potentially most extensive way for advertisers to aim ads at certain consumers. Advertisers already tailor ads for small groups of consumers on the Web based on personal information. But cellphones have a much higher potential for personalized advertising, especially when they use applications like Yelp or Urbanspoon with GPS to identify a person’s location, right down to the street corner where they are standing...